L1 Tourism Project

Project due in class the week of  24/2-27/2

Infomercials

You and a group of students will be creating your own infomercial based off the models that we were shown in class.  You will need to focus on your creativity and oral expression in order to get a good grade.

Taking the model that we spoke about in class, you and your group will create an infomercial that will be presented in front of, and graded by your classmates and of course by me.

You can either choose a product selected by me, or invent one of your own!

Important parts of your project:

-          Brainstorm:  You should first have a discussion about your choice of product and think of buzzwords that go along with it.

-          Target Audience: Decide who would best benefit from this kind of product and how you can reach this audience, do your buzzwords attract their attention?

-          Slogan: Now, make your company and create your slogan, something short and sweet that defines you and your product.

-          Marketing: How would you market your campaign?  What do they need to know about your product and how can you convince them to buy it. 

What you turn in:

-          Media Marketing Piece: Whether it be a PowerPoint that you use during your presentation, a poster that you have made, or a flyer that you draft up to hand out to students.

-          Written Summary of Product and the Infomercial: All the important information that I would need about this product, the cost, the deals, the reasons why you would want to buy.  This can be either a written summary or a copy of your complete script.

-          Oral Presentation to the Class: Sell your  idea to the class using your media and your English skills.  Every person needs to speak during the presentation!  The presentation will be between 5-10 min long.