Here are the examples we saw in class of an infomerical:
Remember what we talked about in class about who the main people in an infomercial are and how it differs from a commercial.
Here is the assignment:
Infomercials
You and a
group of students will be creating your own infomercial based off the models
that we were shown in class. You will
need to focus on your creativity and oral expression in order to get a good
grade.
Taking
the model that we spoke about in class, you and your group will create an
infomercial that will be presented in front of, and graded by your classmates
and of course by me.
You can
either choose a product selected by me, or invent one of your own!
Important parts of your project:
-
Brainstorm:
You should first have a discussion about your choice of product and
think of buzzwords that go along with
it.
-
Target Audience: Decide who would best benefit
from this kind of product and how you can reach this audience, do your
buzzwords attract their attention?
-
Slogan: Now, make your company and create
your slogan, something short and sweet that defines you and your product.
-
Marketing: How would you market your
campaign? What do they need to know
about your product and how can you convince them to buy it.
What you turn in:
-
Media Marketing Piece: Whether it be a PowerPoint that
you use during your presentation, a poster that you have made, or a flyer that
you draft up to hand out to students.
-
Written Summary of Product and the
Infomercial: All
the important information that I would need about this product, the cost, the
deals, the reasons why you would want to buy.
This can be either a written summary or a copy of your complete script.
-
Oral Presentation to the Class: Sell you travel idea to the class
using your media and your English skills.
Every person needs to speak during the presentation! The presentation will be between 5-10 min
long.
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