Class 9: 16/10/13 M1 Tourism Oral Project

Today we worked in class in groups of 3 on the oral project that will be presented in class the 6/11/13.

Travel Campaign Project

For your group project, you and a group of students will create a travel campaign for an interesting destination or series of destinations, one that is not typically visited.  You can choose from my list of examples, but you will need to make them original, or you may choose your own topic (all topics must be approved). 

Destinations

Chernobyl, Ukraine

Death Valley, California

Cholet, France

Tours

Nude Beaches of the World

Cheese Fabrication of France

Rest-Stop Tours of America

The job of travel agencies, no matter what the product, is to make it look attractive so that you will buy it.  You must know the target audience that you are selling to and the type of things that they would be interested in.  You want to capture their interest, and make them think your proposal is "cool" and not to be missed!

You and your group are in charge of developing these aspects of the advertising campaign for this travel package.  You will be "pitching" your travel campaign to me, the perspective buyer.

Important parts of your project:

-          Brainstorm:  You should first have a discussion about your choice of destination and tour, and think of buzzwords that go along with it.

-          Target Audience: Decide who would best benefit from this kind of travel experience and how you can reach this audience, do your buzzwords attract their attention?

-          Slogan: Now, make your company and create your slogan, something short and sweet that defines you and your travel experience.

-          Marketing: How would you market your campaign?  How would you best reach your audience?  Would you use television, newspaper, facebook?  Think about where you would get the word out.

What you turn in:

-          Media Marketing Piece: Whether it be a PowerPoint that you use during your presentation, a poster that you have made, or a flyer that you draft up to hand out to students.

-          Written Summary of the Travel Package: All the important information that I would need about this travel adventure in order to go on it.  Prices, itinerary, travel details, trip details etc.

-          Oral Presentation to the Class: Sell your travel idea to the class using your media and your English skills.  Every person needs to speak during the presentation!  The presentation will be between 5-10 min long. 

Remember I am an English teacher so the ENGLISH is the most important part of this project!  Most importantly, have fun and make a great travel package!!!!